How we supported Ads & Data with a legal counsel on-demand

Customer case
Bart Decoster, CEO of Ads & Data
28 June 2021
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“Ask Q offers a truly customized solution. Since we do not have a dedicated in-house legal team and our legal needs may fluctuate over time, Ask Q’s flexible, on-demand solution is exactly what we need. In addition to the flexibility, we are delighted how Ask Q blends in and focuses on our business priorities.” - Bart Decoster, CEO of Ads & Data




Ads & Data is changing the game for media advertising in Belgium

Ads & Data is a joint venture between Telenet/SBS, Mediahuis, Pebble Media and Proximus Skynet. The new venture combines strong local and international media brands with the power of high-quality data selection. Ads & Data is well equipped to become a significant game-changer in the Belgian advertising world.

The challenge: deliver on-demand legal support for the business

While each of the shareholders has a high-quality legal team of its own, their legal teams could not take on the legal function of another large business in addition to their pre-existing demanding duties. That is why sooner rather than later, the question would arise as to how to address the legal needs of Ads & Data.

Ads & Data approached Ask Q and asked it to put in place a lean, cost-effective yet high-performance legal support function. Ads & Data described the ideal solution as one that combined the flexibility and know-how of a law firm with the proximity of a legal counsel.

Ask Q’s fully customized and flexible solution

Ask Q was able to create a fully customized offering for Ads & Data, built around four pillars:
1. An on-demand in-house legal team
2. Speaking the business’s language
3. The ability to address a broad range of complex legal issues
4. Extensive reporting (that allows decisions to be made with regard to future legal sourcing)


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